Taste Facts

FLAVORx is designed to safely combat the bitter and unpleasant tastes associated with many liquid medications and science is the secret to our success.

In developing our unique combination of ingredients including the FLAVORx™ Bitterness Suppressor, Sweetening Enhancer, and blend of natural and artificial flavors, we carefully studied the ways in which your tongue recognizes and reacts to five specific tastes: sweet, sour, salty, bitter, and umami. After thorough research, we developed a product that works with your child’s sensitive taste buds and noses to eliminate the bitter and chalky tastes and chemical smells that make traditional liquid medications hard to swallow. FLAVORx is designed to safely combat the bitter and unpleasant tastes associated with many liquid medications and science is the secret to our success.

Anatomy and Physiology of Taste

Taste is a chemical sense which provides important information on the chemical composition of food. It is one of the body’s mechanisms developed to recognize foods needed for nutritional value as well as a natural defense mechanisms helping to identify harmful substances. For example, bitter flavors are more commonly associated with natural toxins where sweet tastes are associated with energy rich foods needed for survival.

Flavor is created when additional senses such as sight and smell are included into the experience.