The Power of Niche Marketing : How focusing on centralized target demographics can mean immense profitability for your business Want to pull ahead of the competition? Need an ‘edge’ for your pharmacy? Niche marketing may be the solution for you. Niche markets are small, targeted demographics that are fulfilled with specific services or products. Although niche markets are small, just fulfilling the needs of a few can result in an immense impact on your business.  Fulfilling the needs of … [Read more...]

Pharmacist’s Corner: Back to School! By Ursula Chizihik, PharmD Summer has come and gone and now its time to get our kids back into the school routine.  After a summer of sleeping in and doing things on their own time, many kids find that going back to a regimented school schedule can be quite difficult.  Back to school also means that cold and flu season is just around the corner.  For pharmacies, that’s sure to mean sick kids, frustrated parents, countless antibiotic … [Read more...]